The way that you market products is something that is constantly changing. It really does not matter what your business is if you want to sell your product you have to market it and the best way to market it is to show the product. But not just showing the product, actually showing being used or at least in the context that it would normally be used.
It is a method that many big companies adopt to show off their products. You may have even seen it deployed in infomercials, showing people using the product in many different ways and circumstances. This is effectively what you need to do, be it with a picture of someone using the product, or even a video of your product being used.
This can be an essential part of your marketing, as it will help to get your customers attention by showing the product being used. The more variations that you can show often the more chance that you will be able to actually show your potential customer a situation that they will be able to relate the use of your product.
Getting images of most products is quite easy, and getting video is not to much different. It is just taking the initive to put your product in front of potential customers in this way that will attempt to grab their attention. Can you afford not to do something so imple.