Month: December 2009

Create a Winning Proposal

Proposals are something that is needed by many different people in many different area’s. Proposals are used quite a lot for sales and marketing, to help answer a the questions that a client is looking for in their project. This need for a proposal can easily move from sales to the internal needs in a business, as to the business case for a project to occur or not, and many other different needs for many other businesses and organizations. The key to creating proposals is, creating proposals that succeed. While there is always going to be some degree of proposals that are not successful, because of the pure fact often multiple proposals are sought for the same project, and really only one can be successful. So in creating your proposal it comes down to making it the best potential proposal for the project, or sale. So take a look at the follow ten tips to try and fine tune your proposal to come out on top. Detail your experience – One thing that you will find out quite quickly is that client’s are not to keen to take your word for things. You need to be able to back up why you can make a certain claim. If you say you can provide the best service in an area, then you need to provide where you have gained this...

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Marketing Tip: Customer Service Marketing

One of the most impressionable ways of marketing your business is the level of customer service that you provide. While traditionally marketing has been used to get customers into your store or business. Now marketing needs to be seen as an on going process. Which continues not just when you are trying to get customers into your store but also while they are in store, in the process of trying to create them as a repeat customer. As a business owner, your most important aspect of marketing to your customers when they are in store, is not something you may think of. While the first thought on marketing to customers in store is often thought to be the signage that is placed around, this is actually usually the last thing that is going to make a customer consider coming back or not. More so the focus will be on the level of Customer Service. Creating a unforgettable customer service experience, preferably a good one of course can be a very good asset to your business.  The more customers feel like they are being looked after in the way that they believe they should be, the more they will want to return next time they need something that you business provides. A good experience, creates a willingness to return, while a bad experience can leave your business off limits to...

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Internal Job Applications

One thing that you will often find in your work, is that if you want to move up in your career, you need to do so to some extent within the one company. This is more and more not just a case of moving up as you have spent enough time in the job that you are in, and more to the case that you need to apply for the job, and go through the process. Sometimes this process can be simple, while other times it can be just as difficult as going for any other job in another company. This does not need to be a difficult process, and can be some good practice in applying for a job, even though it may be with your currant employer. In my opinion, the fact the job is with the employer you currently are with makes it no less important than if you were applying for a job with any other company. THE APPLICATION When you are putting together an application for an internal position, especially if it is additionally advertised outside the company, you need to keep in mind the quality of application that could potentially be received. Because you are already employed by the company should be no reason to only give it a half hearted effort in creating your application. All of the same elements should still...

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Marketing Tips: Show the product being used

The way that you market products is something that is constantly changing. It really does not matter what your business is if you want to sell your product you have to market it and the best way to market it is to show the product. But not just showing the product, actually showing being used or at least in the context that it would normally be used. It is a method that many big companies adopt to show off their products. You may have even seen it deployed in infomercials, showing people using the product in many different ways and circumstances. This is effectively what you need to do, be it with a picture of someone using the product, or even a video of your product being used. This can be an essential part of your marketing, as it will help to get your customers attention by showing the product being used. The more variations that you can show often the more chance that you will be able to actually show your potential customer a situation that they will be able to relate the use of your product. Getting images of most products is quite easy, and getting video is not to much different. It is just taking the initive to put your product in front of potential customers in this way that will attempt to grab their attention....

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