As we all well know there are new web based technologies that can greatly improve the visual effect of your website. Some of these technologies can improve not just the visual appeal but also the userability of your site. While unfortunately some others will do anything but improve both the visual appeal and the user experience.
While finding out about these technologies can be an advantage, using them is not always a good thing. This can come from two different points of view.
- The first point is the consideration of the load time for your website, and just how long people are willing to wait. If you implement a whole lot of these new visual affects, and it causes your website to take 90 seconds to load even on a fast connection, but your visitors are only prepared to wait maybe 30 seconds. Then you have a problem. The fact is if people want information, they often don’t want to wait to get it. However on the contrary a site where people are specifically going to see something interesting or watch a video will see them more prepared to wait.
- The second is how easy it is for your potential visitor’s to use your website. Is the menu somewhere easy to find, is it easy to use or does it require steady control of the mouse to open pop out menus. Is information in stored in categories that users are likely to expect. In looking at the simplicity of using your website you need to be aware of the primary type of user that is going to visit your website. As well as how computer literate they are.
So what it really comes down to when you are creating your web site, and the user experience is that you need to be aware of more then just what you think looks good or pretty. You need to take into consideration how your visitors are going to perceive this, and really while i have discussed a couple of points above there are many many more points which could and should be considered.