A way that it can be easy to add value to your product offering is to bundle a group of products together. This can take on many different forms from big to small bundle’s and products and services. It really comes down to finding out what you customers want and what you can do to match your products in a bundle to this need,
- What can you bundle – Pretty much anything that you offer through your business, it can be primary products, accessories, or services. It just comes down to what you find can work together well in a bundle.
- It needs to show value – When considering offering bundle’s your biggest consideration should be if it shows enough added value to your customers to give them a better reason to buy the bundle. For example, if a book store was to Normally sell a particular book for $30, the companion DVD for $35 and a bookmark for $4. In this case a bundle for the book and bookmark priced at $32, wouldn’t show good value to most people. However if the bookstore was to bundle the book and DVD for $50 this would show much better value.
- It should seem natural – A bundle needs to appear like a no brainer, like the question of should i buy this over the one thing i actually want, is of course a yes. So So bundling something like a tablecloth when someone buys cushions for the lounge may not really be a good idea.However bundling a throw rug with cushions may work much better.
Creating bundle’s of products and service’s is a good way to help boost your average sale, as well as to build a great stream of cashflow. However you wont be able to sell a bundle every time to every one and it is possibly not something that you really want to aim for. Make the bundles available and promote them, however i would not suggest being reliant on selling bundles.