Month: September 2009

Learn How to Fail

For a lot of people they have a single goal, to work towards success. Achieving success for many becomes their soul obsession. While it can be a good point to work towards success, and to learn how to succeed. I also think that it can be an important aspect of development for anyone to also learn how to fail. As a human being success and failure are a part of life, we experience both almost every day of our lives. Be it going for a job interview, a bet at the Casino, investing on the Stock Market, or making it to the shop before they close. Almost everything we do ends with either success or failure. However this is what we have come to expect as life, but there are established limits we have become comfortable with. The size of the success or failure, is one of the more common comfort zones we establish. Size can come in many different forms when it comes to success or failure. When you invest on the Stock Market it is the dollar’s you are comfortable with losing, for some this limit is none, for others it may be five thousand and yet others may be millions of dollars. These are all limits that we have established with us, based on the size of a risk. The chance of success or failure, is...

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Marketing Tips: Create an Event

If you are looking for ways that you can build your customer base, then you need to be looking for ways that you can engage your clients and show them your product. One way that you can do this is by creating an event to either launch your product or to share the benefits of your product with a particular target market. In creating an event it can be as simple or elaborate as you like. It will entirely depend upon the type of product that you are offering, and the type of customer that you want to attract. Getting these two things correct when planning your event will inevitably mean the success or failure of the event. The first consideration is what the product is. Is the product a new product or an existing product. Also is the product worthy of being the feature for an event or are you trying to create a buzz that is unjustified. For example if a clothes store gets a new colour in an existing style, then it probably is not worth creating an event for. However if they were to get a whole new range from a new supplier or maybe a new season range then this is worth creating an event around as it is going to be something different to show the customers. The second consideration is the type...

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Marketing Tips: Don’t overdo the SALE

photo credit: adotjdotsmith If it is one thing that is used by so many businesses is the idea of having a SALE. Don’t get me wrong when you have a SALE it can be great for many reasons. Getting rid of older stock, or things you may have had in stock for some time, maybe just to get people in the store. One thing that so many stores do, is use the idea of a SALE on almost a weekly basis to keep people coming in the door. For a number of stores this works well because they know how to create a cycle and how to generate interest consistently. These stores are generally big stores, that rotate the sale around departments, one week maybe it is toys, another week clothes, or home wares, or books or whatever else they may offer. While the store may always seem to have a sale they also have a good portion of items at a regular price. Where having an almost constant SALE does not work is when it is the same product’s on sale week in and week out. Or worse still the whole store constantly on sale. What this creates is an unrealistic view of your store. If everything is always on sale, then how is it actually a sale, since the prices never change. So don’t make the mistake...

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Web Tip: The right email address

How many times have you gone looking in an advertisement, or on someone’s business card to find their email address only for it to be a free address or one provided by their ISP. An email address for a business that is mybusiness @ hotmail.com or mybusiness @ myisp.com are hardly the best way to build confidence in your business. What is potentially worse is when people have their own website like www.mybusiness .com and still use these free email options for their business email. Possibly the biggest question i am yet to answer is why businesses do this. While it may not really be within some businesses knowledge on just how to do this, you would imagine that as a product the people that are creating websites for these businesses would be able to give some direction on getting a reasonable email address for your business. It is a easy mistake to make considering that it is so easy to get any of these free email addresses, however even if it is going to cost your business a few dollars it is well worth the money to get an email address that fits your business. Something like Joel @ mybusiness.com looks much better then mybusiness @ hotmail.com. So dont waste the brand name that you are trying to build for yourself by putting someone else’s name on the...

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