Giving a customer a unique reason why to purchase your product over a competitor’s is an essential part of what you need to do to set yourself apart. It is basically your unique selling point. It can really be anything that defines your point of difference, from a single word to a sentence. It however needs to really define the difference. Some Ideas of things you may want to remember.
- Keep it simple – This is something that you are generally going to be sharing with your customer, so you want it to be simple. Easy for them to understand and to confirm in their own mind that the difference truly is worth it to them.
- Make it easy – There are some things that people will care about and some things people wont. For example in a coffee shop getting free cream with your cake is not really a unique point of difference. However if your coffee shop has the exclusive rights to use a particular coffee blend, that is a unique point of difference.
- Make it a good thing – Just about every business has a few things that are unique, to them. The concept may not be, however the delivery could be. In the above example about the coffee blend, this could only be a thing to put in front of your customer as a unique selling point if it is a quality brand that is better then most. If you were to get exclusive rights to use a really cheap brand that no body really liked it would not be something that was good to share.
- It does not have to be unique – What you need to remember is that the point you are trying to push to your customer, does not have to be special or unique. What can make it unique though is the fact that you tell people you do it. Sometimes businesses are to busy hiding what they see as secrets to their business to actually tell their customers they offer it. So be different and tell the customer.
Find the point of difference for your business and make sure to let your customers know about it. In almost every case it will be a benefit to your business.