What you need to know about your customers

When it comes to sales one of the more important aspects is know your customer. Not just knowing their name but knowing as much information as possible. This is not always an easy task, and it is not always something that you will do from a single interaction with a single customer, but something that you can build upon over time.

Getting an idea of what sort of information you need to or may want to know about your customer is a good place to start,

There is a bit of information there to take in, but if you can manage to bring it all together and get to know your customers in a way that your competitors are not interested in, you can gain an advantage. So it may take time and it will not always be easy to get the information directly, but once you have worked it out, there can be a big difference.

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