When you are looking at ways to improve the way your business is marketed to potential customers is to look at where you are located. How does the building, office or shopfront and the signs you have available promote your business. Are they helping your business be seen or are they just making it more confusing for potential customers to actually figure out what you do.
You need to be sure that any signage you have available to you is doing all that it can to make sure that everyone who sees, it knows you are there and what you do. Sometimes this can be done just with your business name, while other times it may require some images or your slogan. But whatever the case, be sure that it shows your business to everyone.
There are two big things that this can help you with. One is helping people find your business. Many potential customers will tend to find your business easier if there is a sign that effectively annouces your business. While many will have trouble finding your business without a sign, and potentially could walk straight past it. The second potential benefit is other local businesses. You would be surprised how many businesses would be happy to use a business near by in place of the one they use currently if only they knew they existed. And it is your job to let them know.