While we have previously seen how a website can benefit your business by either taking the role of an employee in some way, by providing information or selling to your customer. Potentially the more important point if you do not already have a website is actually getting started in getting a website.
Without making a move to get a website started you are going to be constantly wondering if it would provide the benefit that you hope or thinking about how it would work for your business. Really the time for thinking about it or wondering what would be needs to be put to an end and your need to make the decision to get a website working for your as soon as possible.
While you do have a few potential options in getting setup with a website, they may not all come down to a truly feasible option, because there are a few key things that you want to have in a website that is going to be for your business.
- Quality Design – If you are creating a website that is going to represent your business for you on the internet then you need to be sure that the website is going to provide a quality appearance for your business. Just like you would not want a thin piece of paper with your details printed on it for your business card, you don’t want to be using the equivalent for your website.
- Ease of Access – You also want to make it easy for people to access your website, having a website that takes a map to figure out how to find your way in is point less. The attention span of a visitor to your site is short, often they need the information less then you need to share it. Just think how would a retail store do if they built a maze with a number of smaller rooms randomly placed, and people had to figure out where the product they wanted was, they would leave quick, don’t make your website this maze.
- Make it Easy – While you need to have ease of access, you also need to make it easy for your clients to interact. Which is kind of the same thing but has a few more points. Make it easy to contact you, have your phone, fax, email, contact form, as many contact methods as you have available and your customers may want to use. Make it easy to buy, if you have an online store, multiple payment methods, phone, fax and email ordering. Make it easy to register, if you site requires registration, often you don’t need all the details up front get the basic and then get other details as you need them.
These are three very important points that can make a big difference in your website, however these are all parts of the getting the site process. Actually starting this process is another thing all together, and you do have a few options here, although as i already mentioned not all are ideal.
- Do-it-yourself – While it is possible to do the site yourself, this would only be recommended if you have a reasonable grasp of the process of creating a website. This directly relates backs to #1 above, because if you do not have the knowledge needed to do it properly then you are not going to be able to create a quality site.
- A Friend or Family member – The same applies here to doing it yourself, you need to be sure that the resulting product is going to be of good quality and something that you will be proud to show your customers. The added danger in going down this path is that you are going to feel the pinch more if you don’t like the page and may feel more obliged to use a inferior product.
Before going onto the other two options, you may like to effectively write off these two options already presented, while there is potential you or someone you know will create a fantastic site, often the chances are small that it will actually work out this way. When working with your own or a close friend or family members work it can appear better to you then it may to the customer.
- Design student/New designer – If you are still insistent on saving money, then you could consider the potential of working with someone that is training or just getting started in the business. This can provide benefits for both you and them, for you often you may save money but still get a quality product, while for the designer they gain valuable skills and experience, especially for students that require real world experience to complete their training. The other benefit is that you may get more small adjustments on colour and stuff at no cost as they are learning just as much as you may what will work and what will not.
- Professional Designer – While this may in fact be the most expensive option, it is also going to be potentially the best option for you. Assuming that you can define what you want, in concise terms, and can provide the content that you want on the site in a timely manner, this will often be the fastest option.
What you really need to consider when creating a website is that while there is going to be unavoidable costs associated with the set-up of the website, this is something that you will really need to consider as a long term investment. Not just in your marketing, but in all aspect’s of your business, more and more people are turning to the internet to find the information for a business that they want to deal with and not having a website is going to put you at a great disadvantage to your competitor’s.