Almost for any business these day’s a website is quite important. It is no longer just another expense, that you can add to your marketing budget, but potentially another employee, that works for you 24 hrs a day 7 days a week. The best part is that i can become more then just an employee, it can become a team of employee’s for almost no difference in cost.
What this means for a business is a lot more potential to connect with possible clients, in many new varied ways that previously may not have been available to the business. This new ways are each just like an employee in your business but done via your website in many different functions that your site can perform. Such different roles can include Salesperson, first level support, and any range of other roles.
In effect your website is your hardest working sales person, it can provide as little or as much information as you give it to offer. Anything from product information to service information, and the best part is that it does not complain about having to remember a lot of different product’s it takes them all in and gives that information to anyone that asks for it.
In addition to giving information your website can also be setup for your 24 hr sales person to take orders. Even when your business is not normally open, 24 hrs a day, 7 days a week. Again with no complaint about having to take a dozen orders at the same time or about trying to sell to one customer while taking money from another.
FIRST LEVEL SUPPORT
Imagine if you could remove the need to have people answering the same question about a product all day long. You could cut back your support to just deal with the really important questions that are not asked every day. Your website can perform a vital function in offering information about basic questions that are asked often, for example about how to change a setting or how resolve a common problem. Setting up a FAQ or adding some more detailed support pages can easily have your website solving many customer problem’s without ever receiving a call.
There is really no limts to what you can potentially do with your website to help your business grow without the need for additional sales people, support people and a range of other positions within your company. If you find that your website is not performing to the level you expected, then it may be time to ask yourself what you would like your site to be able to do and then make a plan to have that happen.