I have had to take the direction of postponeing my adwords trial that i has been ongoing for a couple of months now. The primary reason behind this was that in developing a new website for my business the pages that the campaigns i was running were directing to now do not exsist. They wont exsist again until i get the new store fully operating which will have a much larger range of products, and quite possibly a much larger range of opportunity for adwords campaigns.
While i have had to pause them what i did get from the few days of the month that they were active and that i had unpaused all keywords was what would appear to be a slight increase in impressions. Nothing to be overally amazed with but maybe just general trend. However i think this actually fully pausing the campaigns and potentially looking to create some new campaigns may lead to some fresh results over the short period’s i was planning to take this trial to.
The other thing that i hope to do in the new year with this trial is work a range of different ads and see what works the best. I am looking to put a good deal of time into doing this as i need to really improve my business, if for nothing else to try and average out my earning decrease from both work and interest income. What i would hope to do with the trial in the new year is a broad range of products with a few different ads focusing on different meathods each, and continue to tweak the ads and see the changes in different metrics to measure this.
As i get closer to being ready to do this i will share some more details and try to expand on what i want to achieve with this.