Something that was suggested to me in regards to the number of keywords for an ad on adwords was that you should start with a high number of terms and try to clear out the terms that are not performing. So i thought maybe i should try less terms.
Well, i am giving it a try that is, i have taken one of the ads that i created a little while back and paused all the keywords that have had no impressions. As yet i do not know how this is going to affect my overall results, but it will be interesting. My common logic would tell me that you want to have the most chance to get impressions so more keywords would be more beneficial. However in going through pausing the keywords, i notice that out fo the 94 keywords i had set for this ad, only about 10 have had any impressions, in almost 3 months.
The results of this change of direction may be interesting, i am unsure if i should just expect the same, or if i may see a rise in the number of impressions, because google will show it more for the results of fewer keywords. I will probably give it a week and see where we are at and give some more results then.