As part of my Adwords campaign’s i wanted to attempt to capture as many local hits as i could. As such i picked out approximately 15-20 keywords and then combined them each with about 4 or 5 local place names. My theory on this was that while someone searching for “Printer Toner”, may start by searching for “Printer Toner Brisbane”. This has given some surprising results.
This method has been used in two different ad groups that i have one which has been running for about 2 months and the other for 1 month. Of the maybe 400 impressions that i have received over that time, not one single search has generated an impression with the local place names included. This kind of leads me to believe that while it is handy to have these type of long tail keywords, which may included the place names after your regular search terms, i would not build a campaign around it.
In contrast to the above finding i have found that in general out of the 334 keywords i use on the two ad groups, just 5% of the terms actually generate impressions. With only 4 terms generating more then 10 impressions. So it does kind of seem that maybe spending additional time to build a site that is a little more generic that fits better with a more generic search term may eventually give better results.