Over the past few weeks and months i have been developing a few different websites along side this blog. I have another blog on going, as well as my new site that i mentioned in my last post, and my own business website.
To date i have done no advertising on any of them, however i do try and keep new content moving as often as possible, which does not always lead to more visitors, but it does continue to get indexed by search engines. Now of course i would assume there is very few people that go out and create websites and expect them just to sit on the internet and have no one ever visit them. While i am sure there would be some it is probably not the normal idea.
As such i have been considering possible ways to generate more traffic for my websites, and more so been looking at paid options which may enable me to get a link on search results of keywords i have not been able to get anywhere near the top of. Adwords by Google was the first one that i have looked at and started one trial for a website of a friend, which i have got to discuss with him, and work out if it will provide what he may want from online advertising.
One key feature i realized that is offered within Adwords is that you can geo target your advertising very very precisely. Which for the site i am trialling this for is actually quite good, as it is a business that generally captures people from a range of about 10-15Km. I could pinpoint the location of the business and select the radius to advertise in, which lead me to a massive question. How accurately can adwords find your location to know that this targeting is accurate. It is something that i am going to have to consider and investigate more to find if it is going to be useful or not.